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Social Media Marketing
Master platform algorithms and build campaigns that turn in followers.
Intermediate
6 Weeks
2026 Edition
About this course
Master platform algorithms and construct high-converting ad campaigns that turn casual followers into loyal paying customers. Learn end-to-end media buying, conversion funnel optimization, and data-driven ad analytics.
What will you learn
Build paid advertising campaigns on Meta, TikTok, and LinkedIn
Analyze funnel analytics to optimize cost-per-acquisition (CPA)
Develop organic social strategies that convert followers into customers
Your requirements
Basic familiarity with social media platforms
Business mindset focused on ROI
Course curriculum
Chapter 1:
Strategy & Funnel Architecture
Lessons:
5
Duration:
40 mins
The Modern Social Media Landscape
Understand algorithm mechanics, organic reach dynamics, and paid amplification.
Building Full-Funnel Campaigns
Map Top-of-Funnel awareness, Middle consideration, and Bottom conversions.
Audience Research & Avatar Profiling
Identify customer pain points, buying triggers, and behavioral profiles.
High-Converting Creative Strategy
Ideate and brief ad creatives that hook viewers within the first 3 seconds.
Organic Social Growth Frameworks
Develop an organic content calendar that nurtures community engagement.
Chapter 2:
Paid Ads & Media Buying
Lessons:
5
Duration:
50 mins
Meta Ads Manager Architecture
Set up Business Manager, pixel tracking, and Conversion API (CAPI) events.
Targeting & Custom Lookalike Audiences
Targeting & Custom Lookalike Audiences
TikTok Ads & Short-Form Video Formats
Build UGC-style ads tailored specifically for TikTok and Instagram Reels.
B2B Marketing on LinkedIn
Target high-value decision-makers and generate corporate B2B leads.
Ad Creative Testing & Iteration
Run scientific A/B split tests on headlines, hooks, and video angles.
Chapter 3:
Analytics, Attribution & Scaling
Lessons:
5
Duration:
50 mins
Reading Ad Performance Metrics
Analyze CTR, CPC, CPA, ROAS, and thumb-stop rates to diagnose bottlenecks.
Multi-Touch Attribution & Tracking
Track customer conversion journeys accurately across multiple touchpoints.
Horizontal & Vertical Ad Scaling
Increase daily ad spend profitably without burning out your target audiences.
Retargeting & Email Capture Flows
Re-engage warm leads and recover abandoned checkouts with targeted offers.
End-to-End Campaign Launch
Launch, optimize, and scale a live paid advertising campaign from scratch.
Liam Vance
Growth Marketer & Paid Media Specialist
Growth specialist managing multi-million-dollar ad spends across Meta, TikTok, and Google for e-commerce and SaaS brands.