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Branding
Build a complete brand identity that stands out and builds trust
Intermediate
5 Weeks
2026 Edition
About this course
Build complete, cohesive brand identities that capture market attention, build long-term trust, and stand out from competitors.
What will you learn
Develop strategic brand positioning, tone of voice, and brand strategy
Design memorable logos, color palettes, and comprehensive brand books
Present brand identities professionally to high-ticket corporate clients
Your requirements
Basic vector software knowledge (Figma or Illustrator)
Interest in visual strategy
Course curriculum
Chapter 1:
Brand Strategy & Discovery
Lessons:
5
Duration:
40 mins
Discovery Calls & Client Intake
Extract core business values, mission, target audience, and key competitors.
Market Research & Positioning
Identify whitespace opportunities and carve out a distinct strategic market stance.
Defining Archetypes & Tone of Voice
Establish the brand's verbal personality, messaging pillars, and mission statement.
Moodboarding & Creative Direction
Curate visual direction styles to align client expectations before design begins.
Strategy Decks Presentation
Structure and pitch a compelling brand strategy deck that secures executive approval.
Chapter 2:
Visual Identity Design
Lessons:
5
Duration:
50 mins
Logo Architecture & Concepting
Sketch and vectorize versatile wordmarks, emblems, and abstract brand symbols.
Typography Systems & Hierarchy
Pair display and body typefaces to communicate brand authority across channels.
Color Psychology & Palettes
Build functional color tokens for both digital accessibility and print production.
Brand Patterns & Supporting Assets
Design bespoke iconography, textures, and graphic shapes that enrich identity.
Grid Systems & Layout Application
Apply visual assets consistently across packaging, stationery, and marketing media.
Chapter 3:
Guidelines & Client Delivery
Lessons:
5
Duration:
45 mins
Building the Brand Guidelines Manual
Document rules for logo clear space, typography rules, color formulas, and misuse.
Real-World Collateral Mockups
Place identities on premium mockups to showcase tangible real-world application.
Asset Packaging & Export Formats
Organize SVG, EPS, PNG, and print-ready CMYK PDF assets for easy handoff.
Client Onboarding & File Handoff
Walk clients through their new brand system to ensure consistent implementation.
Capstone: Complete Brand Book
Finalize a multi-page, agency-grade brand identity system for your portfolio.
Kaelen Voss
Brand Strategist & Creative Director
Over a decade of experience designing scalable brand architectures, visual identities, and corporate design manuals for high-growth ventures.